Posted on September 5th, 2012
by Robert Brooke
Hello Stevia Followers!
My name is Robert Brooke and I’m the CEO of Stevia First Corp. and I’d like to welcome you to our inaugural posting for our CEO Blog. Regardless of whether you are a shareholder, consumer, business partner, employee, or anyone else interested in learning more about stevia, healthy foods, or our company, we hope to inform, educate and provide insights into what we are doing in this exciting market.
When many sources of information regarding public companies are biased, then reliability and subjectivity becomes questionable. Of course there are more professional sources of information, but expensive market research reports are exactly that… expensive. It is our hope you’ll find this outlet refreshing in that the information is coming to you directly. As someone who strongly believes in his team and his company’s mission, obviously some bias still exists, but I will make best efforts to remain objective!
In my experience as a biotechnology entrepreneur and a (recovering) finance professional, it is very rare that a product generates as much interest and excitement with consumers as I’ve seen recently with stevia. Diabetics and early-adopters who have raved about it for over a decade, with the 2008 regulatory approval in the U.S., are grateful that it’s finally being incorporated into some mainstream foods and beverages. Others may have only heard of stevia recently, but, with health concerns related to overconsumption and artificial sweeteners front-and-center in their minds, stevia as a zero-calorie natural sweetener has instant appeal. As with any market where demand is large and growing, supply must be met somehow, and so the business case and opportunity is equally compelling and obvious.
My own pursuits are driven mostly by an active personal interest in health-related issues, especially ones that are related to optimal health, aging research, and regenerative medicine. So having the opportunity to help pioneer the development of stevia products and related technologies is a rewarding experience that simply increases my motivation and enthusiasm.
In future postings I look forward to sharing insights learned with you along the way, and hope you’ll enjoy them and even let us know some of your thoughts on the sector and your interests. Thanks for reading this, and please stay tuned for more!
Robert Brooke, Stevia First
Forward Looking Statements
This blog contains "forward-looking statements" as that term is defined in Section 27(a) of the United States Securities Act of 1933, as amended and Section 21(e) of the Securities Exchange Act of 1934, as amended. Statements in this blog which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, projections of worldwide sales of stevia products, growth of stevia production and global markets. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this blog post, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this blog are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.