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Dennis R. Becker

 

Becker has been building technology startups for more than 15 years and is the visionary behind Mobivity’s award-winning, patented mobile marketing platform.

 

Mobivity Holdings Corp.

October 17, 2012
 

Welcome to the Mobivity World


Welcome! It’s a great pleasure to host you here at the beginning of what I hope will be a long term, valuable communication channel to both the exciting evolution of the mobile industry, and our growth here at Mobivity.

Founded in 2006, Mobivity’s mission has been to be an innovator in cutting edge technology that connects markets to consumer’s mobile devices. Consumers are spending less time with computers, televisions, radio, and other channels, and more time on their mobile devices. Specifically, Mobivity is focused on breaking into a $130B market; the massive Local Advertising industry where businesses are continuing to utilize legacy local marketing channels such as yellow page directories, local radio, local TV, and local print advertising. Our goal is to leverage our patented technology that powers our Software-as-a-Service (Saas) product to connect local consumers to their favorite local businesses via their mobile phones. Since entering the public markets in late 2010, Mobivity has grown through three acquisitions, executed organic revenue growth, added two more patents to its IP portfolio, and is on track to achieve at least 65% growth over 2011 revenues. From local restaurants, to hair salons, to major sports franchises, Mobivity is quickly pursuing the millions of businesses that could immediately benefit by connecting to their customers’ mobile phones.

We’re not the only ones who see Local and Mobile as “the next big thing”. The following articles provide other views from around the market showing how the Local Ad market seems largely untapped, and that mobile is seen as a meaningful facilitator in its evolution.

After dominating online national advertising for the last decade, Google seems to validate the untapped Local Ad market in the following WSJ story:
Google Executive Says Local Advertising Is Top Focus (WSJ)

The following Ad Age article comments on how Facebook is also pursuing this opportunity along with the advantages the Local and Mobile Ad markets have over traditional online advertising:
Mobile, Local are Key Factors in Facebook’s Post-IPO Revenue Growth (Ad Age)

Our goal is to capitalize on this growing trend and leverage our 5,000 plus Local Advertiser locations, coupled with our patented technology, to stake out a leadership position as this market unfolds.

2012 is shaping up to be a banner year for us including the recent announcements of several new sports franchise customers including:

• a three-year contract with the Carolina Panthers
• a three-year contract with the Tampa Bay Times Arena, Tampa Bay Lightning, and Tampa Bay Storm
• a two-year contract with the Cleveland Cavaliers

My goal for this blog will be to keep you updated on Mobivity’s progress, while keeping you abreast of developments within our industry. With mobile devices quickly becoming the most ubiquitous consumer device in the history of mankind, it’s sure to be a very exciting journey and we’re very excited that you’ve paid us a visit to track our progress. I certainly hope you’ll stay tuned!



Mobivity Holdings Corp. (MFON) Stock info

Forward-looking statements: Included herein are certain forward-looking statements. All statements, other than statements of historical facts, included herein that address activities, events or developments that we expect or anticipate will or may occur in the future are forward-looking statements. Forward-looking statements involve assumptions and are subject to known and unknown risks and uncertainties that could cause actual results or performance to differ materially from those expressed or implied by such forward-looking statements. Although we believe that the assumptions reflected in forward-looking statements are reasonable as of the date of this presentation, we can give no assurance that such assumptions will prove to have been correct. You should also know that forward-looking statements are not guaranties of future performance and are subject to risks, uncertainties and assumptions. Should any of these risks or uncertainties materialize, or should any of our assumptions prove incorrect, actual results may differ materially from those included within our forward-looking statements. These and other risks and uncertainties associated with our business are described in our public reports including our Annual Report on Form 10-K for the year ended December 31, 2010 filed with the Securities and Exchange Commission. We do not assume any obligation and do not intend to update these forward looking statements. The industry and market data presented herein are inherently estimates and are based upon third-party data as well as information derived from the Company’s own internal estimates. While the Company believes that these data are reasonable, in some cases these data are based on others’ estimates and cannot be verified by the Company. Accordingly, readers are cautioned not to place undue reliance on the industry and market data included herein. This blog contains trademarks, trade names and service marks of other companies. We do not intend our use or display of other companies' trademarks, trade names or service marks to imply a relationship with, or endorsement or sponsorship of us by, these other companies.
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